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Panera debuts limited-edition UGLY holiday coffee cups

Panera is embracing the weird this holiday season with a limited-edition collection of ‘ugly’ holiday cups.

The chain has partnered with star Emily Zugay on the collection, which features four reusable cups with intentionally bad designs.

Zugay went viral on TikTok this year for theblackorchidlounge playing up her ‘passion for graphic design’ and redesigning the logos of big brands like McDonald’s, Amazon, and Apple.

The results — a mix of bad clip clipart, displeasing fonts, and misspelled names — left TikTok users in stitches and was quickly embraced by the brands themselves for maximum comedic effect.

Panera is embracing the weird this holiday season with a limited-edition collection of ‘ugly’ holiday cups

The chain has partnered with TikTok star Emily Zugay on the collection, which features four reusable cups with intentionally bad designs

One cup has a single snowflake and the word ‘Snowflakes,’ while a third has odd, boxy art of a gingerbread man, twinkle lights, and presents

‘We’re so excited to do something different from the rest this year with our 2021 Ugly Holiday Cup Collection launch in collaboration with TikTok sensation, Emily Zugay,’ reads a press release

Sweepstakes for a free set of the Panera Ugly Holiday Cup Collection can be found at PaneraUglyHolidayCups.com from today through December 6.

Only 125 fans will win. 

One of the cups features a pink background with the misspelled word ‘raindeer’ written in a rainbow font, as well as a misshapen reindeer and several reindeer names — including incorrect ones like Donnar, Blixen, Cuppid, Dance, and Vickey — added all over.

Another has a single snowflake and the word ‘Snowflakes,’ while a third has odd, boxy art of a gingerbread man, twinkle lights, and presents. 

‘We’re so excited to do something different from the rest this year with our 2021 Ugly Holiday Cup Collection launch in collaboration with TikTok sensation, Emily Zugay,’ Eduardo Luz, Panera’s Chief Brand & Concept Officer,’ said in a press release. 

‘Our new holiday cups send a friendly message that while we may focus on décor, gifts and holiday cards during this busy season, it’s important not to lose sight of the things that come from within — joy, family, memories, traditions and of course, the Panera Coffee that will power you through the holidays.’ 

Zugay went viral on TikTok this year for playing up her ‘passion for graphic design’ and redesiging the logos of big brands like McDonald’s, Amazon, and Apple

The 24-year-old’s first went viral video came in September and has earned 15.9 million views